A New Approach to
Measuring Software Productivity

What’s This Webinar About?

One of the most elusive objectives in software business management is measuring productivity. Executives seek to measure it, while many software staff seek to avoid it. Which side is right, and is there a happy medium on this controversial subject? What are the research findings related to measuring productivity of software organizations, teams, and individuals? What measurement techniques have been found to work in practice? What are the organizational benefits and pitfalls?

In this presentation, award winning author Steve McConnell summarizes the results of more than 20 years of research, discussion, and application in this critical-yet-obstacle-filled area — and he presents surprising conclusions that are more effective and more readily available than you might think.

You’ll Learn:

  • Why you should try to measure productivity on an organizational level.
  • What the definition of productivity is.
  • The underlying 10x differences in productivity.
  • How to evaluate measures of individual productivity.
  • How to evaluate measures of team productivity.

Duration: Approx. 1 hour

About the presenter, Steve McConnell

Steve McConnell is CEO and Chief Software Engineer at Construx Software where he consults to a broad range of industries, teaches seminars, and oversees Construx’s software development practices. In 1998, readers of Software Development magazine named Steve one of the three most influential people in the software industry along with Bill Gates and Linus Torvalds.

Steve is also the author of Software Estimation: Demystifying the Black Art (2006), Rapid Development (1996), Software Project Survival Guide (1998), and Professional Software Development (2004), as well as numerous technical articles. His books have twice won Software Development magazine’s Jolt Excellence award for outstanding software development book of the year. Steve serves as Editor-in-Chief Emeritus of IEEE Software magazine, on the Panel of Experts of the SWEBOK project, and is past Chair of the IEEE Computer Society’s Professional Practices Committee.Steve received a bachelor’s degree from Whitman College in Walla Walla, Washington, graduating Magna Cum Laude, Phi Beta Kappa, and has a master’s degree in software engineering from Seattle University.

What People Have Said About Steve McConnell

“Steve’s credibility as an expert in the field is astounding – impossible to overestimate the value of having Steve presenting this….”
Wayne Malkin, FileNet
“Steve was great. Nice to get his insights into some of the specific problems we are trying to solve.”
Bill Goleman, EMC
“Steve is a very down-to-earth presenter and instructor and he has a lot of credibility.”
Kristin Petersen, Knolls Atomic Power Lab