Measuring Software Productivity

One of the most elusive objectives in software business management is measuring productivity. Executives seek to measure it, while many software staff seek to avoid it. Which side is right, and is there a happy medium on this controversial subject? What are the research findings related to measuring productivity of software organizations, teams, and individuals? What measurement techniques have been found to work in practice? What are the organizational benefits and pitfalls? In this presentation, award winning author Steve McConnell summarizes the results of more than 20 years of research, discussion, and application in this critical-yet-obstacle-filled area — and he presents surprising conclusions that are more effective and more readily available than you might think.